春江水暖鸭先知。对于中国企业来说,国际经济大环境的影响,使得大部分企业从年初开始,便有很多处于观望和试水状态,不仅仅是对媒体传播信心不足,同时也是对国家大势的信心不足,今年前三季度我国GDP增速为7.7%,增长稳健。然而,全球经济危机带来的大环境改变,已经拖累全球广告市场进入冰河期,而我国今年上半年的广告市场同样增长乏力,增长同比仅为4.2%,其中电视广告收入增幅4.7%,二者均低于GDP的增幅,2012年企业在广告投放上趋于保守,广告花费则显得更为理性。 Spring plumbing duck prophet. For Chinese enterprises, the impact of the international economic environment has caused most enterprises to wait and test water from the beginning of the year. This is not only a lack of confidence in the media but also a lack of confidence in the national conditions. The first three quarters of China’s GDP growth rate of 7.7%, steady growth. However, the global environmental crisis brought about by the global economic crisis has dragged down the global advertising market into the glacial period. In the first half of this year, the advertising market in our country also saw sluggish growth, up only 4.2% from the same period of last year. Television advertising revenue increased 4.7%, both of which Lower than the increase of GDP, in 2012, enterprises tend to be more conservative in advertising, advertising spending is more rational.