费斯克关于两种经济的理论,即文化产品可以同时在两种同时存在、但并不相同的经济即金融经济和文化经济中流通,两种经济运载着两种不同的内容:金融经济流通的是财富,而文化经济则流通着意义、快感和社会认同。这一理论引发了关于大众文化的一系列新的思考方式:大众是“消费者”还是“生产者”?大众文化是文化工业的产物还是大众创造?意识形态是自上而下操纵还是也遭遇到了自下而上的抵抗? Fiske’s theory of two kinds of economy, that is, cultural products can flow simultaneously in two kinds of economy which exist at the same time but not in different economy, namely, financial economy and cultural economy. Two kinds of economy carry two different contents: financial economy circulation Is wealth, while the cultural economy is flowing meaning, pleasure and social identity. This theory led to a series of new ways of thinking about mass culture: is the mass the “consumer” or “producer”? Is mass culture the product of the cultural industry or the mass creation? Ideology is top-down Manipulation or have encountered a bottom-up resistance?