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低成本、低价、低利润的恶性竞争使得“中国制造”生态显露“天花板”效应,如何打造中国制造的核心竞争力?如何规避中国制造“市场拉美化、技术殖民化、品牌边缘化”风险?如何实现向“中国创造”质的跨越?作为“中国制造”的领军人物,张瑞敏在做何思何想?最近,张瑞敏与本刊专栏作家胡泳畅谈——海尔进行了6年的市场链变革实验、国际竞争力、品牌与技术等方方面面的“真实焦虑”。这是一个典型的中国制造业者的“徘徊反思录”。
How to create the core competitiveness of manufacturing in China? How to avoid making in China “Latin Americanization of the market, the colonization of technology, the reduction of costs, the low cost, the low profit, and the vicious competition of” Made in China “and” Ceiling “ Brand marginalization ”risk? How to achieve“ China to create ”quality across? As a leader in “ Made in China ”, what Zhang Ruimin is doing? Recently, Zhang Ruimin and our columnist Hu swimming - Haier conducted 6 years of market chain reform experiments, international competitiveness, brand and technology, and other aspects of the “real anxiety.” This is a typical Chinese manufacturer’s “wandering Reflections Record.”