进入新世纪以来,作为传统媒体的中国主流报纸,受到都市类报纸的冲击,又受到网络等新兴媒体的挑战,读者数减少,发行量下降,广告额滑坡,经济效益不佳。面对这种严峻的形势,怎么办?悲观失望,消极应付将无济于事,只有振奋精神,奋起改革创新,向新兴媒体进军,实现中国报业全媒体战略转型,才是出路,才有前途。 Since the beginning of the new century, the mainstream newspapers in China, as traditional media, have been hit by metropolitan newspapers and have been challenged by emerging media such as the Internet. The number of readers has decreased, their circulation has been declining, their advertisements have fallen and economic benefits have been poor. In the face of this grim situation, what to do? Pessimistic disappointment, negative coping will not help the matter, only the spirit of inspiring reform and innovation, marching to emerging media, the realization of China’s newspaper industry-wide strategic transformation of media, is the way out, have a future.