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广告在我们的生活中一直充当不可或缺的角色,广告商们也正在挖掘农村这个散乱而庞大的市场,《十一五规划纲要建议》中提出按照‘生产发展、生活富裕、乡风文明、村容整洁、管理民主’的要求,扎实推进社会主义新农村建设。农村广告市场不容忽视,乡镇街道的店面广告招牌就随处可见,但是,招牌风格的杂乱,设计的粗糙,档次的低廉是目前乡镇店招普遍存在的问题。优化农村广告环境、广告质量,让乡镇的店面广告招牌有质有效有特色,对促进乡镇的健康发展具有重要意义。
Advertising has always played an indispensable role in our life. Advertisers are also digging up the scattered and huge market in rural areas. According to the Proposal for the 11th Five-Year Plan, according to the principle of ’production and development, affluent life, civilized rural culture, Clean and tidy villages and democratic management, "and pushed forward the building of a new socialist countryside. Rural advertising market can not be ignored, towns and towns street advertising signs everywhere, however, signs of messy style, rough design, low grade is currently the town shop recruit a common problem. Optimize the rural advertising environment, advertising quality, so that township stores advertising signs are effective and distinctive, to promote the healthy development of towns and villages of great significance.