19世纪美国商业广告进入早期发展阶段,英国同期在商业产品及品牌营销推广方面也推出了层出不穷的创新手法,以此塑造了百年经典品牌。这些在早期没有理论基础的实践,后期成为了营销管理理论的发展演变。 19th century commercial advertising in the United States into the early stages of development, the United Kingdom over the same period in commercial products and brand marketing also launched an endless stream of innovative ways to create a century classic brand. These practices, which were not based on theory in the early days, became the development and evolution of the theory of marketing management lately.