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如果说之前时政报道不接地气、创新力不够与指令性要求过多有关,那么当前,就是一个变革的时代。以“走转改”的要求和做法,提升新闻报道质量,克服目前存在的问题(宣传味道过重、表现形式不佳),达到有效宣传目的。力争做到“时政新闻要有厚度、经济报道要有深度、民生新闻要有温度、宣传报道要有尺度”。具体地说,就是时政新闻按新闻规律办事,突出新闻性,压缩会议和领导活动的程序性、简报式报道,突出其中的新闻内容;民生新闻要体现人文关怀,呈现民生幸福,要有任务、故事;经济新闻要有内涵,突出具体做法、经验,减少成就性的概念式报道。增加体验式报道、系列报道、主题报道,这是摆在作为主流媒体的电视新闻栏目前的一个既传统又崭新的课题。
If the previous political reports were not welcome and there was not enough innovation in the directives, then at present, it is an era of change. To “change” the requirements and practices to improve the quality of news reports, to overcome the existing problems (advocacy flavor is too heavy, poor performance), to achieve the purpose of effective publicity. Strive to achieve “There should be a depth of current affairs news, an in-depth coverage of economic reports, a livelihood news and a reporting standard.” To be specific, the current affairs news should act according to the laws of the press, emphasizing the procedural, briefing and reporting of the news features, the meetings and leadership activities, and highlighting the news content therein. The livelihood news should embody humanistic care and bring happiness to people’s livelihood, with tasks, Story; economic news should have connotation, highlight the specific practices, experience, reduce conceptual achievement reporting. Increase the experiential reports, series of reports, thematic reports, which is a traditional and brand-new topic currently placed on the television news column as the mainstream media.