“上有天堂,下有苏杭”。流经苏州南止杭州的京杭大运河被誉作“天堂金桥”,它把苏杭二地紧紧地联结在一起,自古闻名。60年代,江苏省苏州市轮船运输公司首开苏杭客班,三十几年南来北往,安全运送了千千万万旅客,饮誉中外。 在旅游业蓬勃发展和激烈竞争的今天,苏杭客班该怎样适应新形势并调整经营战略呢?笔者以为,出路只能是“老店新开”,向旅游经营转变。 “There is heaven, there are Suzhou and Hangzhou”. The Beijing-Hangzhou Grand Canal, which flows through Hangzhou in the south, is known as “Golden Bridge of Heaven.” It has tightly linked the two cities of Suzhou and Hangzhou and has been famous since ancient times. In the 1960s, Suzhou City, Jiangsu Province, the first shipping company shipping company passenger trip Suzhou, thirty years south to south, safe delivery of thousands of passengers, renowned Chinese and foreign. In today's booming tourism industry and fierce competition, how to adapt to the new situation and how to adjust the business strategy of Suzhou-Hangchuiban? I believe that the way out can only be a “new old shop” and a shift to tourism management.