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近年来地方政务微博广泛应用与政府机构与公众沟通的各个领域,各地频现知名政务微博,极大提升政府亲民形象。黑龙江地区文化发展相对滞缓,地方政务微博数量虽多,但未见显著效能。本文通过新浪微博政务厅平台,运用实证研究方法,考察黑龙江地方政务微博发展现状,在个案分析的基础上提出地方政务微博建设的几点参考意见,以期促进黑龙江地方电子政务发展。
In recent years, the extensive use of local government microblogs and government agencies and the public communication in various fields, frequent well-known government microblogging, greatly enhance the image of the government close to the people. The cultural development in Heilongjiang area is relatively slow, although the number of microblogs in local government is large, no significant performance has been found. Based on the case analysis, this article puts forward some suggestions on the construction of microblogging of local government affairs through the demonstration platform of Sina microblogging government agency, using the empirical research methods to promote the development of local e-government in Heilongjiang.