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该文首先分析了好的英文商标名称的特点,提出了英文商标命名中特别要注意的地方及商标文字处理中的一些常见手段,而从为商标命名提供了理论根据及实践操作方法。
This paper first analyzes the characteristics of good English trademark names, and puts forward some common ways to deal with the place names and trademark words processing in English trademark naming, and provides the theoretical basis and practical operation method for the trademark naming.