本文论述了在经济全球化、文化全球化的今天,大力、积极传播中华文化的重要意义,分析了涉外广告创作与中华文化传播的相互密切作用关系,提出了以中华文化灌注涉外广告创作,强化涉外商业竞争力的同时传播中华文化;以涉外广告直接层面的关联性文化创造提升产品文化,同时完成中华文化创新;在涉外广告创作设计过程中采取全面的方式传播中华文化的三种策略。 This paper discusses the significance of vigorously and actively spreading Chinese culture in today’s economic globalization and cultural globalization, analyzes the closely related relationship between foreign advertisement creation and Chinese cultural communication, and puts forward the idea of ​​using Chinese culture to infuse foreign advertisement creation and strengthen Foreign commercial competitiveness at the same time dissemination of Chinese culture; foreign-related advertising directly to the level of relevance culture to create and enhance product culture, while completing the Chinese culture and innovation; foreign advertising design and creative process in a comprehensive way to spread the three strategies of Chinese culture.