高职院校应用文教学因课时少、内容多、学生学习能力不足,长期存在教学效果不佳的问题,近年来兴起的“翻转课堂”教学模式对此有着独特的解决之道。但要在高职院校应用文教学中有效实施翻转课堂模式,还需要从交往教学理论出发,探索提升学生学习积极性的方法。 The problem of applying teaching in higher vocational colleges is that it has a unique way to solve this problem because of lack of teaching hours, content, lack of learning ability and long-term ineffective teaching. However, in the practical teaching of higher vocational colleges to effectively implement the flip classroom model, but also from the teaching of communication theory, to explore ways to enhance student motivation to learn.