论文部分内容阅读
全行业:网络品牌广告市场进入新增长根据艾瑞咨询网络品牌广告监测系统iAdTracker的最新数据显示,2013年7、8月份全行业广告投入预估费用分别达25.2和26.6亿元,自5月达到第一波峰值后,6、7双月微幅回落,环比降幅均不足1%,呈稳定态势,8月则蓄势反弹,创下新高,环比增长5.4%,同比增幅达10.7%,网络品牌广告市场进入新增长趋势。行业广告方面,8月大部分行业类别的广告投放费用均有不同程度增长。交通类广告投入5.2亿元,与7月基本持平,同比小幅增长2.9%,占据最大市场份额。随着炎夏酷暑来临,食
Industry: Internet brand advertising market has entered a new growth According to iResearch advisory network brand advertising monitoring system iAdTracker latest data show that in July and August 2013 the estimated cost of advertising industry-wide 25.2 and 2.66 billion yuan, respectively, since May After the first wave peak, 6,7 bimonthly slight decline, the chain decline less than 1%, a steady trend in August rebounded to a record high, an increase of 5.4%, an increase of 10.7% year on year, online brand advertising The market has entered a new growth trend. In terms of commercial advertising, advertising costs for most industry sectors in August all increased to varying degrees. Transport ads invested 520 million yuan, basically the same with July, up slightly by 2.9% year-on-year, accounting for the largest market share. With the advent of summer heat, food