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2012年伦敦奥运会是迄今为止最盛大的体育赛事,35亿美元的转播权收入,让奥运会成为转播权收入最高的体育赛事之一。如今,电视转播费经过不断地发展已经变成了天文数字,但电视转播机构依然在竞相追逐。电视转播机构的热情使得电视转播权成了国际奥委会的支柱产业,更成为奥运会总收入的重要组成部分。现代的奥运会可以说是现代传媒技术和体育比赛完美结合的产物。本文将主要研究媒介融合时代奥运会的转播权开发,对奥运会的电视转播权发展情况和发展特点进行研究。融合媒介时代奥运会转播权开发情况
The 2012 London Olympics are by far the biggest sporting event with $ 3.5 billion in broadcast rights, making the Olympics one of the highest-paid sports events on the rights to broadcast. Today, television transmission fees have evolved into astronomical figures through continuous development, but television broadcasters are still racing to chase. The enthusiasm of TV broadcasters has made television rights a pillar industry of the International Olympic Committee and has become an important part of the total Olympic Games revenue. The modern Olympic Games can be said to be the perfect combination of modern media technology and sports competition. This article will mainly study the development of the Olympic Games’s broadcast right in the era of media convergence and the research on the development and characteristics of the Olympic Games’s television rights. Development of Olympic Broadcasting Right in the Fusion Media Age