最近传媒圈子里流行“发行”的话题。先是一个国内的上市公司联合众多发行商准备组织一个联合发行公司,这个联合发行公司联合了国内的很多优秀发行商,如果能组织成功的话也就同时拥有了很多优秀的产品。不过也有很多人不看好,因为管理和政策的确是两个大问题,致命问题。随后传出了允许外资逐步进入发行环节的政策,接着就听说一个德国公司在和北京报刊发行相关部门在谈合作,可见国内发行渠道的吸 Popular in recent media circles “release ” topic. First, a domestic listed company with a large number of publishers prepared to organize a joint release company, the joint release company combined with many of the country’s outstanding distributors, if the organization is successful, it also has a lot of good products. However, many people are not optimistic because management and policies are indeed two major and fatal problems. Then came the policy of allowing foreign capital to gradually enter the circulation stage, and then heard that a German company was working with the relevant departments of the Beijing press release to discuss cooperation. This shows that domestic distribution channels absorb