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Japan Railways East had the contract to build a bullet1 train between Tokyo and Nagano to be put in place in time for the 1998 Winter Olympics.
Unfortunately, tunnels2 built by the company through the moun－tains kept filling with water. The company brought in a team of engi－neers, who were highly paid to come up with the best solution. The en－gineers analyzed3 the problems and drew up an extensive set of plans to build an expensive drain4 and a system of aqueducts5 to divert the wa－ter out of the tunnels.
A thirsty maintenance6 worker one day came up with a different solution when he bent over and took a large swallow of7 the tunnel wa－ter. It tasted great, better than the bottled water he had in his lunch pail8.
He told his boss they should bottle it and sell it as premium9 mineral water.
Thus was born Oshimizu bottled water, which the railroad sells from vending10 machines on its platform and has expanded to selling by home delivery.
A huge cost was transformed into a huge profit, all by looking at the situation differently.
Experiments offering money in exchange for creative solutions to problems find that monetary11 rewards are unrelated to the capacity12 of people to offer original ideas. Instead, creativity is most frequently the product of genuine interest in the problem and a belief that creativity will be personally appreciated by superiors13.
日本东部铁路公司根据合同规定，要为1998年的冬奥会及时在东京和长野之间修建一条高速铁路。
不巧的是，筑路公司必须在一座不断往外渗水的山上打隧道。筑路公司高薪聘请了一支工程师队伍以探求最佳的解决方法。工程师们分析来分析去，最后出台了一整套烦琐而昂贵的排水方案，通过一系列复杂的排水管把源源不断渗出的水排出隧道。
一位30岁的维修工在弯腰喝了一大口隧道里的水后却萌生了全新的想法。原来，这些水的味道好极了，比放在他的午餐盒里的瓶装水还强百倍！他向老板反映了自己的想法：把水用瓶子包装起来，作为优质矿泉水出售给大众。
这就是Oshimizu瓶装水的由来，它先是在火车站站台的售卖机上露面，后来又通过家庭派送而走入千家万户。
一笔巨大的开销最终却变成了一笔丰厚的利润，这是从不同角度对待问题的好处。
尝试着用新的创意来替代一味花钱的习惯，你会发觉，金钱的回报不是由人的定向思维能力决定的，相反，创意是你最频繁有效获得财富的产品，也最能使你获得上司的由衷赏识。
沁涵 摘译自Simple Secrets
Unfortunately, tunnels2 built by the company through the moun－tains kept filling with water. The company brought in a team of engi－neers, who were highly paid to come up with the best solution. The en－gineers analyzed3 the problems and drew up an extensive set of plans to build an expensive drain4 and a system of aqueducts5 to divert the wa－ter out of the tunnels.
A thirsty maintenance6 worker one day came up with a different solution when he bent over and took a large swallow of7 the tunnel wa－ter. It tasted great, better than the bottled water he had in his lunch pail8.
He told his boss they should bottle it and sell it as premium9 mineral water.
Thus was born Oshimizu bottled water, which the railroad sells from vending10 machines on its platform and has expanded to selling by home delivery.
A huge cost was transformed into a huge profit, all by looking at the situation differently.
Experiments offering money in exchange for creative solutions to problems find that monetary11 rewards are unrelated to the capacity12 of people to offer original ideas. Instead, creativity is most frequently the product of genuine interest in the problem and a belief that creativity will be personally appreciated by superiors13.
日本东部铁路公司根据合同规定，要为1998年的冬奥会及时在东京和长野之间修建一条高速铁路。
不巧的是，筑路公司必须在一座不断往外渗水的山上打隧道。筑路公司高薪聘请了一支工程师队伍以探求最佳的解决方法。工程师们分析来分析去，最后出台了一整套烦琐而昂贵的排水方案，通过一系列复杂的排水管把源源不断渗出的水排出隧道。
一位30岁的维修工在弯腰喝了一大口隧道里的水后却萌生了全新的想法。原来，这些水的味道好极了，比放在他的午餐盒里的瓶装水还强百倍！他向老板反映了自己的想法：把水用瓶子包装起来，作为优质矿泉水出售给大众。
这就是Oshimizu瓶装水的由来，它先是在火车站站台的售卖机上露面，后来又通过家庭派送而走入千家万户。
一笔巨大的开销最终却变成了一笔丰厚的利润，这是从不同角度对待问题的好处。
尝试着用新的创意来替代一味花钱的习惯，你会发觉，金钱的回报不是由人的定向思维能力决定的，相反，创意是你最频繁有效获得财富的产品，也最能使你获得上司的由衷赏识。
沁涵 摘译自Simple Secrets