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随着4G网络的普及、智能移动终端的涌现,移动互联时代已经到来,并持续深层次地重塑着人们的行为习惯及生活方式。对于微动漫而言,它的制作及传播逐步进入“移动”时代,更加人性化、碎片化的时代,从用户体验的角度对微动漫受众心理需求特点剖析,为动漫企业创作出满足市场需求的微动漫产品提供新的思路。
With the popularization of 4G network and the emergence of smart mobile terminals, the era of mobile internet has come and continues to remodel people’s behaviors and lifestyles. For micro-animation, its production and dissemination gradually entered the era of “mobile”, more humane and fragmented era. From the perspective of user experience, it analyzes the psychological needs of micro-animation audience, Demand for micro-animation products to provide new ideas.