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一个怪圈,出现在当今中国——营销大战,日趋白热化。广告铺天盖地,公关花样翻新,CI 设计、谋略策划、节庆活动、博览会、展销会,排山倒海般涌来。产品质量,整体性滑坡。国家监督抽查,综合合格率为:1991年80%,1992年73.3%,1993年70.4%,1994年69.8%,也就是说,连续三年下降。个别产品,如农业生产资料,合格率不到一半;轴承,有的市场94种产品,竟无一合格。好一个刺心的悲哀!消费者,是在关怀、造福、献爱心的火爆营销气氛中,连连品尝着劣品假货的苦酒。这意味着什么?
A strange circle appeared in today’s China - marketing wars, becoming increasingly heated. Advertisements are overwhelming, public relations are being refurbished, CI design, strategic planning, festivals, fairs, and trade fairs are all over the place. Product quality, overall landslides. In the national supervision and random inspection, the comprehensive qualification rate was 80% in 1991, 73.3% in 1992, 70.4% in 1993, and 69.8% in 1994, that is, it fell for three consecutive years. For individual products, such as agricultural production materials, the qualification rate is less than half; bearings, and some 94 products in the market, are not qualified. A thorny sorrow! Consumers, in the hot marketing atmosphere of caring, blessing and love, savor the bitters of bad fakes. what does this mean?