和路雪(Wall`s)属于联合利华集团旗下的冰激凌品牌,在全球尽享“冰淇淋专家”美誉,在全球40多个国家都是知名品牌。不过在不同的国家有不同的叫法,比如在英国和东南亚名为Wall’s(中文名字:和路雪),在澳大利亚名为Streets,在巴西是Kibon,在意大利是Algida,德国是Langnese,荷兰是Ola。目前,中国冰淇淋市场主要是以和路雪为首的国际品牌与光明、蒙牛、伊利等国产品牌形成市场竞争格局。 And Wall`s belong to the ice cream brand under the Unilever Group. They enjoy the reputation of “ice cream experts” around the world and are well-known brands in more than 40 countries around the world. But in different countries have different names, such as in the United Kingdom and Southeast Asia called Walls (Chinese name: and snow) in Australia called Streets in Brazil is Kibon in Italy is Algida in Germany is Langnese in the Netherlands Ola. At present, the Chinese ice cream market is mainly dominated by the international brands led by Lu Xue and the market competition pattern of domestic brands such as Guangming, Mengniu and Yili.