随着社会的发展,会展已经逐步成为了各行业加强宣传的有效途径。在改革开放的今天,会议和展览的形式不断增多,展示设计人才的需求量也在逐步增加,在这种情况下,高职院校有必要开设会展专业,以满足社会和企业的需求。本文系统的阐述了高职院校开设会展专业的必要性和可行性,旨在为该专业的开设提供一定的理论基础。 With the development of society, MICE has gradually become an effective way to step up publicity in various industries. In the days of reform and opening up, the forms of conferences and exhibitions are constantly increasing, and the demand for displaying design talent is also gradually increasing. Under such circumstances, it is necessary for higher vocational colleges to set up convention and exhibition major to meet the needs of the society and enterprises. This article systematically elaborates the necessity and feasibility of offering convention and exhibition specialty in higher vocational colleges, and aims to provide certain theoretical basis for the opening of the major.