以柔软的姿态布局O2O:消费者在哪,我们就在哪。在此轮等待上市的服装企业中,拉夏贝尔和太平鸟服饰算是其中主推大众时尚的少数派。前番谋求A股上市时,拉夏贝尔关于“中国版ZARA”之称便已流传,顾名思义,为大众提供时尚、平价、多样化的服饰是其最大特色。而以“让每个人都尽享时尚乐趣”为使命的太平鸟服饰亦是志在为广大消费者提供中等价位的优质时尚服饰。 Lay O2O in a soft posture: Where is the consumer, where are we. In this round of waiting for the listing of apparel companies, La Chapelle and Pacific Rim costumes as one of the main push the mass fashion minority. Before the move to seek A-share listing, La Chapelle on the “Chinese version of ZARA ” has been circulated, as the name suggests, to provide the public with fashion, parity, and diverse clothing is its most prominent feature. And to “let everyone enjoy the fun of fashion,” Wanda costumes for the mission is also aimed at providing consumers with affordable mid-priced high-quality fashion clothing.