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公益广告在社会主义精神文明建设中占有极其重要的地位,卫视频道的公益广告还承担着各省市民族文化宣传保护的作用。本文主要针对卫视频道公益广告的播出时长、主题等特点进行较为深入的分析,并以中央台及省级卫视频道播出情况为实例阐述了当前我国卫视频道公益广告播出的特点以及存在的问题,为今后卫视频道公益广告的发展提出了建议。
Public service ads occupy an extremely important place in the construction of socialist spiritual civilization. Public service ads on TV channels also assume the role of publicity and protection of ethnic cultures of various provinces and cities. This article mainly analyzes the characteristics such as the broadcast time and theme of public service advertisements of satellite TV channels, and expounds the characteristics of existing public service advertisements broadcast by CCTV and provincial TV stations with the broadcast of CCTV and provincial TV channels as examples Issue, for the future of the development of public service advertising satellite TV made recommendations.