多元化既是一种企业扩张方式,又是一种战略选择,它从企业产品结构调整角度,实质性地决定了企业的性质,成为企业未来发展的基础性内部条件。然而,许多经营者在进行多元化经营选择时,不能走出认识的误区,从而走上了一条盲目多元化经营的道路——多元化变成了一个“美丽的陷阱”。 Diversification is not only a kind of enterprise expansion mode, but also a strategic choice. It decides the nature of the enterprise substantially from the perspective of the adjustment of the product structure of the enterprise and becomes the basic internal condition for the future development of the enterprise. However, many operators can not walk out of the misunderstandings of diversification and make their way into a blind diversification. Diversification has become a “beautiful trap.”