论文部分内容阅读
史玉柱手上有充沛的现金流,资本市场的豪赌赚的不过是小钱,游戏业务的风生水起才是造就史玉柱新辉煌的利器。十年前,史玉柱当选央视年度经济人物的时候,他骄傲地宣布他曾经是“中国最穷的人,因为资产额是负两亿”。彼时,2002年还未到来,史玉柱依赖铺天盖地的脑白金广告宣传,已经成功从巨人大厦的巨额损失中缓过神来。央视给他的颁奖词是“第一次,他上演了一个成功的版本;第二次,演绎了一个失败的案例;这一次,他从哪里跌倒就从哪里爬起,并完成了对企业家精神的定义:执着、诚信、
Shi Yuzhu has plenty of cash flow in his hands, and the capital market’s gamble earns only a small amount of money. The game’s vitality is the weapon that created Shi Yuzhu’s new glory. Ten years ago, when Shi Yuzhu was elected as the annual economic figure of CCTV, he proudly announced that he was “the poorest person in China because the amount of assets was negative 200 million”. At that time, in 2002, Shi Yuzhu’s reliance on meteorological melatonin advertising had already succeeded in relieving the huge loss from the giant building. The CCTV award to him was ”For the first time, he staged a successful version; For the second time, he performed a failed case; this time, where he fell from where he climbed and completed the business. The definition of home spirit: perseverance, integrity,