传媒是社会公器,在现代社会中占有举足轻重的地位。当前少数传媒出现的唯利化、低俗化的价值取向误导了受众,危害着社会。因此,坚持正确的价值导向是当前我国传媒亟需切实履行的现实使命。本文从坚持以人为本的价值观,促进和实现人的自由全面发展,倡导真善美的价值目标,鼓励人们提升生活和美化生活几个方面就当前我国传媒所应坚持的这些价值导向进行了论述。 The media is a social device and occupies a pivotal position in modern society. At present, the meager profit and vulgar value orientation of a few media mislead the audience and endanger the society. Therefore, upholding the correct value orientation is the realistic mission that our country’s media urgently needs to effectively fulfill. This article discusses the value orientation that our country’s media should insist from insisting on the people-oriented values, promoting and realizing the free and all-round development of mankind, advocating the value goal of truth, goodness and beauty, encouraging people to enhance their life and beautifying their life.