谈到中国企业的国际化,企业界和学术界的表现出现了比较明显的差别,不论走出去的脚步有多大,企业家们大多雄心壮志、跃跃欲试;学术界比较多的声音是“警惕国际化陷阱”、“中国企业缺乏国际运作经验”、“品牌瓶颈”等等。但不论是企业家的实践活动,还是学术界的谨小慎微,似乎都反映出这样一个事实:中国企业的国际化之路还很长。早于中国企业开始在国外的国际化道路之前,大量外资企业已经开始 When it comes to the internationalization of Chinese enterprises, there are obvious differences in the performance of enterprises and academics. No matter how big the steps are going out and most of entrepreneurs are ambitious and eager to do so, the more academic voices are “ Trap ”, “ lack of experience of international operation of Chinese enterprises ”, “ brand bottleneck ”and so on. But whether it is entrepreneurial practice or academic caution, it seems that all reflect the fact that the internationalization of Chinese enterprises is still a long way. As early as before Chinese enterprises began to internationalize their businesses abroad, a large number of foreign-funded enterprises have started