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20世纪在荧屏媒体的迅速发展中,数码技术的活动范围渐广,随之,语言的图像化使用逐渐频繁;网络媒体、数字电视等传播新媒介的出现同样需要依靠新的形式进行传播,这种传播方式由文字、声音、图形综合构成,刷新了人们固有的传播意识与思维。艺术家、设计师、作家、出版者等等都在寻找更新的语言应用方法,与拥有新的阅读方式的人们进行交流。从新锐、时尚、能迎合大众的美学角度着手进行创作,对平面设计视觉语言进行更符合其当下审美规律的调整。
In the rapid development of the screen media in the 20th century, the range of activities of digital technologies is gradually widening. In the meanwhile, the use of language becomes more and more frequent. The emergence of new media such as online media and digital television also needs to be spread by new forms The means of communication is composed of words, sounds and graphics, refreshing people’s inherent sense of communication and thinking. Artists, designers, writers, publishers, and others are all looking for newer language approaches to interact with people who have new ways of reading. From cutting-edge, fashion, to meet the public aesthetic point of view to proceed with the creation of the visual language of graphic design more in line with the current aesthetic adjustment of the law.