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As China’s pace of economic growth accelerating,China’s tourism industry has also ushered in the rapid development opportunities. Guide is the main practitioners and the main subjective factors in the development of tourism industry,and also an external image of part of tourist attractions. In this paper,through the analysis of the situation in China’s tourism industry and tourist guides,I reveal the impact of guides’explanations to the image of tourist attractions,and speculate on how to improve the guides’service level for China’s sustainable development of tourism industry.
China’s tourism industry has also ushered in the rapid development opportunities. Guide is the main subjective factors in the development of tourism industry, and also an external image of part of tourist attractions. paper, through the analysis of the situation in China’s tourism industry and tourist guides, I reveal the impact of guides’ explicit plans to the image of tourist attractions, and speculate on how to improve the guides’service level for China’s sustainable development of tourism industry.