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随着我国农业现代化进程的推进和“互联网+农业”战略的实施,订单农业逐渐成为农产品流通的主导方式之一。然而,在我国“小生产、大市场”的背景下,农产品产出与需求不确定性加剧了农业风险,严重损害了农民利益,制约了订单农业发展。在此,主要基于农户风险厌恶特征,将预期收益下的风险最小化作为决策目标,提出阶梯式量价收购合约设计思路,以缓解农业生产不确定性,实现订单农业生产经营的持续与稳定。
With the advancement of agricultural modernization in our country and the implementation of “Internet + Agriculture” strategy, order farming has gradually become one of the dominant ways of circulation of agricultural products. However, under the background of “small-scale production and big market” in our country, the uncertainty of output and demand of agricultural products aggravates the agricultural risk, seriously damages farmers’ interests and restricts the development of order-oriented agriculture. In this paper, based on the characteristics of risk aversion of farmers, the minimization of the risk under the expected return is the goal of the decision-making. The design idea of the step-by-step volume-price bidding contract is proposed to ease the uncertainty of agricultural production and achieve the continuity and stability of the order agricultural production and operation.