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美国的管理权威和商业畅销书作家吉姆·柯林斯认为:真正让企业长盛不衰的是深深根植于公司员工心中的核心价值观。它是指企业在经营过程中坚持不懈,努力使全体员工都信奉的信条。核心价值观是企业哲学的重要组成部分,是解决企业在发展中如何处理内外矛盾的一系列准则,如企业对市场、对客户、对员工等的看法或态度,是表明企业如何生存的主张。核心价值观最集中的体现是当企业在运营过程中面临矛盾、处于两难选择时,支持企业做出决定。提倡什么?反
According to Jim Collins, a management authority and best-selling commercial writer in the United States, what really sets the company alive is the core values deeply rooted in the hearts and minds of corporate employees. It refers to enterprises in the business process of perseverance, and strive to make all employees believe in the credo. Core values are an important part of business philosophy and are a series of criteria for how to deal with internal and external conflicts in the development of enterprises. For example, the views and attitudes of enterprises on the market, customers and employees are the opinions on how to survive. The most concentrated manifestation of core values is that enterprises should support enterprises in making decisions when they are faced with contradictions in the operation process and are in a dilemma. What to promote?