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中国医药企业面临国际竞争随着我国加入WTO过渡期的结束,国外跨国医药公司将会多渠道多层次进入我国医药市场,使我国制药企业的经营环境发生重大变化,面临着激烈的国际国内市场的竞争,在激烈的市场竞争中,我国本土的医药企业,正在通过产品的研究和开发,制定有效的市场竞争战略,培育和发展品牌这个核心竞争力,最终使企业获得竞争优势,提高企业的经济效益,实现企业的持续发展。
Chinese pharmaceutical enterprises face international competition With the end of China’s accession to the WTO, foreign multinational pharmaceutical companies will enter the pharmaceutical market in many ways and at different levels in different ways, so that the operating environment of pharmaceutical companies in our country will undergo major changes and face fierce domestic and international market competition Competition in the fierce market competition, our local pharmaceutical companies are developing effective market competition strategies through product research and development, nurturing and developing the core competitiveness of the brand, and ultimately enabling enterprises to gain competitive advantages and improve the economy of their enterprises Benefit, realize the sustainable development of the enterprise.