市场经济条件下,企业的市场营销活动是涵盖从社会资源变成产品并流通到最终用户手中实现消费的全过程的企业活动,商品在这个转移中要经过供应商、制造商、分销商、零售商等基本流通环节,这个过程是若干企业参与社会分工的结果。如何加强这个多环节转移过程中的企业资源整合,为顾客创造更多的价值, In a market economy, the marketing activities of an enterprise are business activities that cover the entire process of changing from social resources into products and circulation to the end-users to achieve consumption. Goods are transferred through suppliers, manufacturers, distributors, retailers Business and other basic circulation links, this process is the result of a number of enterprises involved in social division of labor. How to strengthen the multi-link transfer of enterprise resource integration process, to create more value for customers,