最近在江浙一带考察葡萄酒市场,常常听到一句话:“连村长都开始喝红酒了。”这话多少有点贬低村长的意思,却道出了一个令人欣慰的事实:葡萄酒这几年的发展实在太迅猛了。江浙一带经济发展迅速,整体收入水平较高,村长和村民其实都具备消费葡萄酒的能力,他们开始饮用葡萄酒已不足为奇,然而,令人惊讶的是,他们之中,大部分人饮用的是进口酒——在我们的印象中,三级市场甚至四级市场应该是国产葡萄酒的天下。 In the recent investigation of the wine market in Jiangsu and Zhejiang, I often heard a word: “Even the village heads have started drinking red wine.” This is somewhat a bit of a demeanor to the village chief, but it tells a gratifying truth: the wine The development of a few years is really fast. The economic development in Jiangsu and Zhejiang has been rapid and the overall income level is high. The village chiefs and villagers actually have the ability to consume wine. It is no surprise that they started drinking wine. However, surprisingly, most of them drink it. Is imported wine - in our impression, the three-tier market or even the four-tier market should be the world of domestic wine.