想必你已经看过这类广告。点击这里获得10美元的折扣,点击那里赢得50,000美元的汽车。这些广告充满了诱惑,只要能够吸引人,它们就成功了。Web上的促销活动五花八门,从彩票到大幅度折扣到免费赠送,但是如果要留住客户的话,这些方法就不一定能够奏效了。 市场调研公司Jupiter Communicatmns的分析师Mike May认为,“免费的促销无疑相当诱人。然而,主要依靠这种方式而忽视 You must have seen such advertisements. Click here for a $ 10 discount and click there to win a $ 50,000 car. These ads are full of temptation, and as long as they are appealing, they succeed. There are a wide variety of promotions on the web, ranging from lottery tickets to discounts, but these methods do not necessarily work if you want to retain your customers. Mike May, an analyst at market research firm Jupiter Communicatmns, believes that “free promotions are undoubtedly quite attractive.” However, relying mainly on this approach ignores