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随着出版业从计划经济向市场经济的转轨,图书宣传工作也面临着新的挑战:以往传统的书评形式,如座谈会、导读式书评已无法满足当今社会信息爆炸的要求,以广告为代表的促销方式已渗入图书宣传活动;为了实现“双佳”效益,更要求图书宣传加大宣传力度。但是图书广告是否等于图书宣传?如何处理好两者的关系?这是值得我们探讨的问题,它将使我们认清形势,找到图书宣传的正确方法,使出版更好地为社会主义服务,为人民服务。
With the transformation of the publishing industry from a planned economy to a market economy, the book publicity work also faces new challenges: in the past, the traditional form of book reviews, such as seminars and guided book reviews, were unable to meet the information explosion demands of today’s society, represented by advertisements Of the promotional methods have infiltrated the book publicity activities; in order to achieve “double good” benefits, but also requires more publicity efforts to promote books. However, is book advertising equivalent to book publicity? How to handle the relationship between the two? This is a question worth exploring. It will enable us to understand the situation clearly, to find the correct way to promote books, to make publishing better serve socialism, People serve.