在现代社会中,人们把广告称为商品与消费者之间的一座桥梁。随着商品经济的发展.商品的不断丰富,生产者、经营者越来越依靠广告推销自己的产品;而消费着也越来越依赖各种广告认识仍至决定购买某一种商品。无怪乎法国著名广告评论家罗贝尔·格兰曾说:“我们呼吸的空气中,是由氮气、氧气和广告组成的。”《中华人民共和国广告法》(以下简称《广告法》)正是在商品经济中孕育、成熟,颁布的。更准确地说:《广告法》是将广告纳入依法治理的轨道中,使广告在经营 In modern society, people call advertising a bridge between goods and consumers. With the development of commodity economy, with the continuous enrichment of products, producers and managers are increasingly relying on advertisements to sell their products. Consumers are also increasingly relying on various kinds of advertisements to decide whether to purchase a certain kind of products. No wonder the famous French advertising critic Robert Gran was quoted as saying: “The air we breathe is composed of nitrogen, oxygen and advertising.” The Advertising Law of the People’s Republic of China (the “Advertising Law”) Bred, mature, promulgated in the commodity economy. More precisely: “Advertising Law” is to incorporate advertising into the track of managing according to law, so that advertising in business