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加多宝云王老吉化一直都体现在产品包装和广告内容上,忽略了事件营销的重要性随着中国国际经济贸易仲裁委员会裁决广药集团胜诉,备受瞩目的中国第一商标案——“王老吉”之争终于画上了句号,而失去了“王老吉”商标使用权的香港鸿道集团和加多宝公司也开始了艰难的去王老吉化征程。从3月份起,加多宝在全国媒体投放的广告不再提及王老吉,广告内容也由家喻户晓的“怕上火,喝王老吉”变成了“正宗凉茶,
Jadobu Yun Wang Lao Jihua has always been reflected in the product packaging and advertising content, ignoring the importance of event marketing As China International Economic and Trade Arbitration Commission ruling GPHL won the attention of China’s first trademark case - ”Wang Lao Ji “ battle has finally drawn the full stop, and lost ”Wang Lao Ji “ the right to use the Hong Kong Hong Dao Group and JDB also began a difficult journey to Wang Lao Ji. From March onwards, JDB added ads in the national media will no longer mention Wong Lo Kat, advertising content by well-known ”afraid of lit, drink Wong Lo Kat“ into a ”authentic herbal tea,