随着媒介技术进步和新兴媒体的飞速发展,公众获取新闻资讯和信息的渠道,已不再是传统的报纸、电视、广播等传统方式,取而代之的是网络、手机、ipad等移动设备。在新形势下,主流媒体的舆论引导能力受到极大的挑战。如何加强主流媒体的舆论引导能力,发挥主流媒体的舆论引导作用,成为当今主流媒体亟须重视的问题。本文拟从主流媒体在舆论引导中的作用、在新形势下遭遇的挑战及如何提升舆论引导能力方面,浅议在融媒体时代下,主流媒体建设和提升舆论引导能力的路径。 With the advancement of media technology and the rapid development of new media, the public has not been the traditional means such as newspapers, television, radio, etc. instead of the traditional means of accessing news information and information. Instead, it has replaced mobile devices such as the Internet, mobile phones and ipad. Under the new situation, the mainstream media’s ability to guide public opinion is greatly challenged. How to strengthen the leading ability of the media in the mainstream media and give play to the leading role of media in the mainstream media have become the problems that the mainstream media should pay attention to. This article intends to discuss the role of the mainstream media in guiding public opinion, the challenges encountered in the new situation and how to improve the guiding capacity of public opinion.