通过与产品设计关联的形态、色彩、界面、材质心理学因素的论述,使产品设计者明白,在“以人为本”的设计时代,产品设计的重点已从对用户生理需求上的满足,逐步转移到用户心理需求上。满足心理、情感需求的产品设计,不仅能使产品的使用价值、文化价值和审美价值融为一体,而且能更加突出产品中的人性化含量。 Through the discussion of the form, color, interface and material psychology factors related to product design, product designers understand that in the design age of “people oriented”, the focus of product design has shifted from meeting the user's physiological needs and gradually Transfer to the psychological needs of users. Product design that meets psychological and emotional needs not only integrates the use value, cultural value and aesthetic value of the product, but also puts more emphasis on the humanized content in the product.