在中国经济稳步增长的宏观背景下,随着电视栏目的分众化趋势,财经节目的收视和广告状况将得到改善。整体状况中国目前的电视财经类节目以财经信息、股市信息、评论、快讯等节目为主,主要分布于各电视台的财经类频道(如上海电视台财经频道、央视二套经济·生活·服务频道、安徽电视台二套经济·生活频道、辽宁电视台经济·生活频道、深圳电视台财经频道等),整体来讲节目收视率较低,反倒不如各财经类频道的娱乐类节目(以央视二套的《幸运52》、《开 With the steady growth of China’s economy, with the trend of popularization of television programs, the viewing and advertising status of financial programs will be improved. The overall situation China’s current television financial programs to financial information, stock market information, commentary, newsletters and other programs mainly distributed in the financial channels of various television stations (such as Shanghai TV Channel, CCTV two sets of economic life channel, Anhui TV station two sets of economic life channel, Liaoning TV economy channel of life, Shenzhen TV channel, etc.), the overall program viewing rate is low, but not as good as the financial channels of entertainment programs (CCTV two sets of “lucky 52 ”," open