企划,又称“筹划”,含有计谋、策划的意思。企划的内容,包括企业的经营、管理、规划、文化,大到企业发展大纲,建筑、生产、办公、环境,小到信封、信纸、名片、广告,从产品设计、包装、介绍到户外广告,影视广告,从干部员工的服装到交通工具……构成一个有序的整体,科学地策划以达到广泛的凝聚力和外张力的目的。 一、企划的价值 目前企划尚未引起企业界足够的重视,也有的根本没有企划意识,主要是对企划的重要性认识不足,看不到 Planning, also known as “planning”, contains the idea of ​​planning. Planning, including business management, planning, culture, business development programs, construction, production, office, environment, as small as envelopes, letterheads, business cards, advertising, from product design, packaging, presentation to outdoor advertising, Film and television advertising, from the cadres and staff to the means of transport ... constitute an orderly overall, scientifically planned to achieve a wide range of cohesion and external tension purposes. First, the value of planning Currently planning has not yet caused enough attention to the business community, and some did not plan awareness, mainly due to lack of understanding of the importance of planning, can not see