明星形象定位和产品市场定位的“门当户对”明星其实本身就是一个品牌,对于明星从一个普通的人逐渐演变成为一个明星的过程,不同的明星间有很大的区别:有的明星是一夜成名,有的则厚积薄发,有的在成名的过程中逐渐形成自身的形象定位,有的则还没有形成,经常改变和调整。例如,小燕子赵薇就是凭借《还珠格格》一夜成名,其伶俐快活的形象得到很多儿童产品的青睐,但 Star image positioning and product market positioning of the “well-deserved” star is in fact a brand itself, star gradually evolve from a normal person into a star process, different stars are very different: Some celebrities overnight fame, While others are well-founded, and some gradually formed their own image orientation in the process of fame, while others have not yet formed, and often changed and adjusted. For example, the small swallow Zhao Wei is by virtue of “My Fair Princess” fame overnight, its clever and happy image of many children’s products, but the favor,