１ 营销沟通面临新问题技术是营销诸变量中最活跃的因子之一 ,也是营销理论、实践发展重要的动力之一。营销史上 ,每一次重大的技术突破都会引发相应的营销问题 ,从而导致营销学的深入发展。今天 ,人类又迎来了技术发展的新高峰 ,产品越来越复杂 ,知识含量越来越高 ,新产品不断 A new issue of marketing communication Technology is one of the most active marketing variables, but also marketing theory, one of the important driving force in the development of practice. Marketing history, every major technological breakthrough will lead to the corresponding marketing issues, resulting in the further development of marketing. Today, mankind has usher in a new peak of technological development, the products are getting more and more complicated, the knowledge content is getting higher and higher, the new products are constantly