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资金链危机对企业来说几乎是灭顶之灾,而灾难的源头,往往就隐藏在美好的营销期望中。案例一:五谷道场2005年11月,一则“拒绝油炸,留住健康”的广告几乎一夜之间出现在电视、报纸、户外等媒体,中旺集团旗下的北京五谷道场食品技术开发有限公司以这种宣传攻势使“五谷道场”非油炸方便面迅速走红全国。2006年,五谷道场销售额达15亿元,中旺集团荣登第五届中国成长
Capital chain crisis is almost drowned for the enterprise, and the source of the disaster, often hidden in the good marketing expectations. Case 1: Wu Daoda In November 2005, an advertisement “refusing frying and keeping healthy” appeared in television, newspapers and outdoor media almost overnight. The development of food technology at Beijing Wu Da Dao, a subsidiary of Zhong Wang Group Co., Ltd. With this propaganda offensive so that “Wu Dao Chang ” non-fried instant noodles quickly became popular throughout the country. In 2006, the sales volume of grain farms reached 1.5 billion yuan, Zhongwang Group topped the fifth China growth