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“第一”的马太效应中国人常说:人怕出名猪怕壮,但做企业和做经营一定要做到又出名、又强壮。如果拥有了“第一”的称号,企业将因此获得巨大的利益。说起软件行业,除了微软、甲骨文,非专业人士还能数得出哪些?同样,石油行业的艾克森——壳牌、美孚,化工行业的杜邦、拜耳,电气行业的通用电气、西门子,电影行业的哥伦比亚、20世纪福克斯,等等。除了这些领头羊,我们还能说出多少国际上相关行业的其他企业?回到国内,即使是一些宣传做得很厉害的行业,如彩电,除了海尔、长虹、TCL、康佳、创维、海信、厦华,我们还记得哪些品牌?卷烟行业,在红塔山、中华、熊猫之外,我们也难记得住更多全国性的品牌。
The “Matthew Effect” of the “First” People in China often say that people are afraid of becoming famous pigs, but they must be famous and strong in doing business and doing business. If you have the “first” title, companies will get huge benefits. Similarly, the oil industry Exxon - Shell, Mobil, DuPont chemical industry, Bayer, the electrical industry, General Electric, Siemens, the movie Industry Colombia, 20th Century Fox, and more. In addition to these leaders, how many international companies in the related industries can say how many other enterprises in the world are related to the industry? Returning to China, even some well-publicized industries such as color televisions, except Haier, Changhong, TCL, Konka, Skyworth, Hisense, Xoceco, which brands do we remember? Cigarette industry, outside Hongtashan, China, panda, we can hardly remember more national brand.