思想政治工作与企业形象武喜梅人类的经济战车驶入风潮叠起的９０年代，遇到的是更为变幻莫测的市场。反溯其流，现代企业经历了质量至上时代、定位时代、形象时代的连续性转换。在第一个阶段，企业注意焦点在自身的产品，以产品质量为所有工作的轴心。到了定位时代，企业... Ideological and Political Work and Corporate Image Wu Ximei’s economic war chariot into the tide of the 90’s, the encounter is more unpredictable market. Backtracking the stream, modern enterprises have experienced the continuity of the quality era, positioning time and image era. In the first phase, companies focus on their own products, taking product quality as the axis of all work. To the positioning era, business ...