全球经济一体化趋势俨然已极速升温,国际间交流和商贸活动也日益频繁。但各国人员在交流中由于文化差异而造成的冲突仍是一个突出问题,越来越多的商务英语专业学生毕业后将参与国际人才市场竞争,我国迫切需要大量具备深厚英语语言基底、卓越跨文化交际能力和渊博商务英语专业知识的高素质复合型商务人才。本文浅议了商务英语教学中跨文化意识植入的意义及具体策略。 The trend of global economic integration has suddenly increased rapidly, and international exchanges and business activities have also become increasingly frequent. However, the conflicts caused by cultural differences between people in various countries are still a prominent issue. More and more business English majors will participate in the international talent market after graduation, and China urgently needs a large number of profound English language bases and excellence in cross-cultural High-quality composite business talent with communicative competence and profound business English expertise. This article discusses the significance and specific strategies of transcultural awareness in business English teaching.