赛事公司——体验性公益性娱乐化随着体育产业在人类社会中将近一个多世纪的发展和变化,体育营销这门学科逐渐为学者、专家所重视,发展成为学科,并在商业活动中扮演了非常重要的角色。企业、品牌选择进行体育营销,目的不外乎在短时间提升品牌认知度、扩大品牌美誉度、在特定受众 Event Company - Entertaining of Experience-based Public Welfare With the development and changes of the sports industry in human society for nearly a century, the discipline of sports marketing gradually becomes the subject of academic and expert development and plays a role in commercial activities Very important role. Business, brand choice for sports marketing, the purpose of nothing more than in a short time to enhance brand awareness, expand brand reputation, in a particular audience