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在传统贸易形式整体下滑的趋势,跨境电子商务发展势头迅猛的情况下,中小企业都加入了电子商务这一大流中。本文是结合大通机械操作阿里巴巴国际站,分析中小企业在跨境电商运营中所遇到的问题,并且提出一些改进策略,以提高阿里国际站平台的流量和订单量,同时也供其他中小企业借鉴。
In the overall decline of the traditional form of trade trends, the rapid development of cross-border e-commerce situation, the small and medium enterprises have joined the e-commerce in this huge stream. This article is based on the operation of Chase Machinery to operate Alibaba International Station, analyzes the problems encountered by SMEs in the operation of cross-border electricity suppliers, and proposes some improvement strategies to improve the flow and order quantity of Alibaba International Station platform, Business reference.