本文阐述了目前电子杂志的发展态势,并针对传统杂志进行了一系列比较,总结自身优劣势,从而提出其未来更有效的发展方式,扬长避短,发挥其更大的作用,最终使受众接受这样新型的杂志阅读方式。 This essay elaborates the development trend of the current e-zine, and makes a series of comparisons to the traditional magazines to summarize their advantages and disadvantages so as to propose their future more effective ways of development, to avoid weaknesses and play their greater role, and finally to accept the audiences’ Magazine reading mode.